Amnesty International UK

We worked with agency Catsnake on their project with Amnesty International UK to develop legacy leads, test existing legacy narratives and gain a deeper understanding of their legacy audience.

We undertook early-stage research, identified strong narratives and content types to create written and video content for sharing in a targeted social media legacy campaign, managing a team of content writers, producers and internal stakeholders.

The results were key insights on Amnesty International UK’s legacy audiences and hundreds of low-cost legacy leads.