RSPB

Alongside the agency Catsnake, we worked with RSPB drive leads for their Membership offering, testing their new brand language and narratives on their growing audience. 

This involved early-stage brand training and integration, as well as research into all areas of RSPB’s work to find stories that resonated with target audiences, emotions and topics.

We developed powerful written and video content that built upon the RSPB’s exciting new brand to share a new perspective on the value of being a member of the charity. 

The campaign garnered valuable insights that could inform future membership campaigns and guide ongoing content creation.